Branding your business goes beyond a brilliantly designed logo. Your company’s brand is essentially the promise you make to your customers and clients. It is the immediate communication, “this is who we are and what we do.” It is around this message a community of consumers – your brand evangelists – form and share information regarding your products, services, and contributions. Taylor Swift’s personal brand or image has been under fire, with some of her evangelists taking to social media to express their belief and disappointment that she is breaking her brand’s promise. What can entrepreneurs learn from Taylor Swift’s experience to build and protect their business image?
Photo credit: Sonny Li